Online Marketing Mentor – Don’t Look For the Program, Look For the Mentor

By   March 6, 2015

Marketing has become a leading source of income generation on the Internet today. The stigma attached to Online marketing from the non-electronic past have been washed away with waves of technological advancements that make the Online marketing realm a safe and secure business platform. It is very important to choose an effective mentor. Without it, you will most likely find yourself swimming in the same hole as the rest of the 97%+ who fail at Internet Marketing.

The Reasons that Having an Effective marketing Mentor is so Important:

Avoiding Mistakes

o No matter how good your intentions are; no matter how much thought energy that you invest; no matter what – you need a mentor to help you avoid the common pitfalls. It s statistically proven, time and again, that beginning marketers all make the same mistakes. They simply do not know any better. When you opt to join into a Online marketing program, you are opting to become an online entrepreneur. That means that you must rise above your competition. That means that you need guidance. Anything that you want to excel in can only be bettered by having effective mentoring readily available to you.

Motivation

o It’s a huge world out here in cyberspace. It can be daunting, perplexing, lonely and discouraging. A professional mentor understands your frustrations and challenges. Your mentor has been where you are and has risen past that point. Some challenges seem insurmountable. A good mentor can keep you motivated and on-track when everything seems maddening.

Role Modeling

o An effective marketing mentor is a professional who is already experiencing significant success. It’s easy to see that when you associate with others who are already where you want to be, that you will gain hope and confidence from them. It will be so refreshing for you to speak with your mentor and learn how they are consistently overcoming the same obstacles that you are attempting to. Every great businessperson knows that there is no shame in looking up to another who can show the roads to where you desire to be. That’s how victories in business are achieved.

Online marketing is a solid, legitimate and very efficient vehicle for online income generation. Do not mistake that fact! When you join a Online marketing program that provides effective mentoring from established professional Online marketers, you will instantly rise above the vast majority of your competition that try to go it alone. It is simply a proven fact.

Rise to the top of the Online marketing realm by exposing yourself to and benefiting from professional mentoring!

Everything Related to Online Marketing

By   March 6, 2015

Online Marketing, also referred to as Internet marketing is the marketing of products or services over the Internet. When applied to the subset of website based advertisement placements, its commonly referred to as ‘webvertising’. Its unique features are its benefits to marketing, one is the lower cost of distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instance response and eliciting response, is a unique quality of the medium. Online Marketing has become a very popular term in the World Wide Web.

Internet Marketing is associated with many business models. These are e-commerce, publishing and lead-based websites. Certainly it is also different from traditional marketing. It is more personal and can appeal to a specific interest. Although having a lot of advantages, it does has its limitations, security concerns and a certain effect on industries. This we shall explore now.

Online marketing is quite inexpensive. It is designed such that it allows consumers to research and purchase products and services at their own convenience. It also leads to faster results. Almost all measures of online marketing can be traced, measured and tested. The advertisers either pay web banner impression, per click(PPC), per play(PPP) or per action accomplished. Also, due to the exposure, response, and overall efficiency, online marketing is growing faster than any other media.

From the shopper’s perspective, the tangibility of goods is taken into account. The product is not delivered to the user immediately and neither is the shopper present to try, touch, test the product. Online marketing [http://www.rupizmedia.com/] has had its impact on several previously retail oriented products including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Other effect on industries include Internet auctions that are in place.

Online Marketing Advice For Beginners

By   March 6, 2015

Introduction – In simple terms, Internet Marketing or Online marketing, describe a set of business strategies and marketing techniques that are employed to represent a company’s overall online marketing objectives. It describes the practical methods of analysing the market, performance testing and promotion to ultimately sell products and services using the Internet. The first step is to research and analyse your target market to be in a position to make decision regarding online objectives and tactics….

Market Research and Analysis – the first stage in any form of online marketing is to find out as much as possible about what your prospective customers want. By reviewing market research information, reviewing competitors web sites, industry surveys, obtaining online feedback, obtain company reports, research search engine usage and so on; a qualified business strategy can be formulated. Without collection of unknown information to discover and learn from, creation of business strategy is nothing more than guess work. The main areas of information to qualify and quantify are; target market size, industry conversion rates, website traffic, distribution channels, purchase behaviour, sales copy testing, price elasticity, regulatory and legal restrictions and company product testing. By far the best form of market research and analysis is primary feedback from prospective customers (as opposed to general secondary research from 3rd party industry surveys); these secondary surveys results are usually out of date and data collection, analysis and conclusions questionable. Practical ways to get customer feedback when testing new product ideas could be asking for feedback via Online Feedback Surveys, Free Prize Draws, Free Product Samples, Special Offers on the Confirmation Pages of Contact Forms, Newsletters, Contentious Forums, Competitions and Quizzes.

Setting Goals and Targets – if you don’t know where you are going, how do you know when you have got there? Without previous experience or good quality market research, it is extremely difficult to quantify and forecast how much you will to sell in the future, by when and at what profit margin. However, use your market research to put numbers against the elements you can quantify. Look at the realistic boundaries for your online marketing projections… if your competitive analysis shows the average product value, market size and search traffic volume, you could make some realistic sales assumptions if a top engine ranking were to be achieved. Similarly, if you knew of the average number of sales per affiliate (see below) could send you, you could plan the number of affiliates you need to recruit and how quickly you need to recruit them. If you want buy into a market quickly via online pay per click advertising you can test return on investment very quickly. By test spending on pay per click in search terms using various sales copy, it is easy to begin to develop some useful metrics to project future sales volumes and profits. Download the company reports of the top three competitors in your target market to check sales revenues… then apply some common sense to the situation… If your top three competitors only turnover X per year it would indicate a certain ceiling in that particular market. Most importantly, understand your predicted conversion rates and average product margin associated with your product or service. Without those two numbers it is difficult create a spreadsheet business model to forecast sales and profit targets.

Choosing The Right Business Model – now that you have created a quantifiable set of objectives, the next step is to decide how this is going to be achieved online. In most situations websites can be categorised as using one or a combination of the following business models…

- Dominating ‘Natural Organic’ Rankings – Getting to the top of a search engine is every company’s number one priority when we talk about organic rankings. 80% of surfers only bother to visit the first three results related to any given search term; and in most queries you are provided with millions of search results and hundreds or even thousands of competitor websites to choose from. Once top rankings have been achieved across a range of highly relevant search terms, the ability to make money scales to a point at which the market demand for at search term is reached. So how long does it take to get to the top of a search engine? There is no quick way to get to the top of search engine. There is no quick way to get the to the search engine. Yes that is right, we have repeated ourselves. Do not believe any of so called to search engine optimization company that claims they can provide you with a new secret method to get your site there in weeks or even months. Everybody seems to be an ‘expert’ and a little information is sometimes dangerous as you can just as easily get your website banned from a search engine, as listed. Speak to people who have achieved results as opposed to other people who want to risk your money. It is true that the ability to dominate rankings varies according to a range of factors; we will expand on how top rankings are achieved and what these factors are in our section on search engine optimization. SEO covers a whole range of inter-related areas that include professional website design, affiliate marketing, pay per click advertising, email marketing, user interactivity, social networking, blog marketing, viral marketing, and conventional forms of advertising. Essentially, factors include the market competitiveness of any given search term, site content relevancy, website age, link buildings effectiveness, to name but a few.

- Selling Using an Affiliate Channel – by sharing the profits of a sale with other websites it is possible for webmasters to generate higher sales volumes . By devising an attractive affiliate scheme and promoting and implementing that scheme in a professional manner, it is possible to generate thousands of website visitors using an affiliate of channel online. Affiliate marketing is a very well established method of selling online. Thousands of affiliates schemes already exist from multinational brand names to locally based niche online shops – all designed to motivate entrepreneurs, portals, etc, to promote their products and services. The main advantage of affiliate marketing is high sales volume with nominal sales effort. The main disadvantage is much lower margins as affiliates need paying commission to remain motivated. This business model relies on a sensible amount of available margin to be divided between the website owner and its affiliate on each sale. In addition, critical to success is patience/ time to recruit the desired number of motivated affiliates. Also, a thorough understanding of online affiliate tracking software and services to ensure affiliates are paid on time, sales are allocated fairly and automated new affiliate recruitment can be initiated. Ask yourself basic questions… if it takes 6 months to recruit 100 affiliates who generate 200 sales equivalent to £100,000 profit in that time, could you have generated more than 200 sales in that time (and at what profit) if you had concentrated on direct selling only. Please visit our section on affiliate marketing to find out more.

- Advertising Driven Sales – Using this business model, webmasters drive visitor traffic to the web site by on spending advertising alone. By raising website brand awareness either through conventional means such as newspapers radio or online, visitors can be enticed to visit the website and buy something. This simple model relies on deep pockets and a thorough understanding of margin, product break even point and good old fashioned marketing skills. For instance, the sales copy must be compelling and have unique selling points related to target buyers needs. To find out read our section on online advertising. The Global market for online advertising (predominately pay per click advertising) now stands at a staggering $40 billion per year and expected to double to $80 billion dollars per year over the next 10 years. For webmasters, the various methods of advertising potentially available means instant website visibility and access to thousands of prospects almost instantly. The key questions a new webmaster should ask are how much I spend on advertising?; How and where should I best my budget? and How do I calculate the return on investment of any advertising spend. Unlike hugely expensive TV advertising (which is normally used to raise brand awareness), online advertising can provide a level playing field for nimble flexible webmasters, with smaller budgets to compete in niche sectors.

Types of Websites – the type of business model preferred somewhat dictates the type of website that is build to achieve your profit objectives. The main types of web sites are as follows…

- Brochure Only Sites – the purpose of a Brochure only website is to promote and organisations image. This is the most common form of website and is usually static nature in that it doesn’t actually do anything (other than provide marketing information). Most small businesses prefer this type website, as most customers expect some information about the company. When a prospective customer uses a search engine to find the telephone number of a local tradesmen, having well presented and professional looking Brochure website is a given in today’s paste it to market place. Brochure only sites also include information regarding products and services, history and background, employees, how to find the business. Designing a brochure only website is possible for the complete novice using basic software becomes of most personal computers.

- Portals – Portals of a single point of contact for a web user interested in particular information. They usually do not own the products and services but instead provide added value services around those products (either in order to resell these products, or offer passive advertising to their site visitors). Good examples of portals of our Property Advertising websites such as Rightmove.com or Realtor.com. These sites charge property agents to advertise their properties for sale or to let on this site and provide an integrated, clear and unified searching mechanism what to help users find property or accommodation quickly and easily. Some smaller portals do not charge advertisers (or cannot justify the charge) and so choose to simply write their own content. Critical to the success of website portals is the level of unique textual content, compelling technical opinions and interesting information. The ability to collate fragmented and difficult to obtain information, from a range of sources – all presented on easy to navigate website is particularly compelling. For instance, a directory of fine antique dealers and interesting articles on antique restoration provides a niche single point of contact for a range of different types of users…. dealers, restorers, shop owners, collectors what and homeowners may all have an interest in this type of niche portal. The portals provide a great way of sharing information and typically use forums or discussion groups to allow people to post relevant articles, questions and answers. Engines love portals because the content of the website focus on a particular topic. This means algorithm (a formula utilized by a search engines to determine the ranking of web pages), is ranking the site in terms of the content of for all of the pages, delivers highly relevant search results to its user base.

- E-commerce Shopping for Consumers – the main goal of an e-commerce website is to sell products and services (whether physical or online service such as a subscription or membership). Users expect to be sold to with the promise of special offers and quality of friends. They expect to be able to enter their credit card quickly in encrypted shopping basket check out page. To build an ecommerce online shop requires knowledge of local banking laws and usually require companies to authenticate their credentials before being given her approval to trade online. Amazon.com was the first example of global e-commerce success providing users what they want quickly and cheaply, with a clear delivery process and customer service policies. The critical success factors for e-commerce websites varies depending upon the local geographic market and general competitiveness of the product of or service. Users of expect a clear sales offers, cheaper deals and a high street, brand names, a clear delivery and refund a policy and someone to talk to on the telephone. There are many online vertical directories concentrating on specific consumer products. In addition, search engine applications such as ‘Froogal’ provide a new and huge channel to market that the traditional high street shopping could not possibly reach.

- Community Networks – a community network is a consortium of users and web sites all sharing ideas and information. There are brought together by a common interest in a particular topic. Leading examples of online community social networks are Youtube, Myspace, Facebook, Friends Reunited and so on. There are thousands of other example in niche areas where uses are coming together to have fun, share ideas, or make money. They are usually highly interactive with messaging passing between users and may include blog functionality, forums and discussion groups, PC file sharing, videoconferencing, instant messaging, chat rooms, secure e-mail and led to communicate using mobile technology such as PDA’s or mobile phones. These networks are great places to ask questions to like minded people or companies. It is probable someone has the answer or is experience the same problem as you have. If you’re planning to create a community network, critical to success will be the level of niche content and information regarding contentious and complicated issues that every interest of great many people.

Exploring the Online Marketing Network

By   March 5, 2015

Since its appearance, the internet and worldwide web has attracted a lot of attention. One of the main benefits is that no matter what the size of the business, whether large or small, the same amount of exposure can be gained by both. It can be an inexpensive and cost effective medium to use in today’s high tech business world. Essentially the internet can be considered a huge sales channel aimed at the consumer.

An incredible amount of exposure can be gained through the internet, with a business owner reaching millions of potential customers. Compared to other, more conventional forms of advertising, the internet is far less expensive. For the cost of one days classified ads in the local newspaper, the online network marketer can get a website built and up and running for a whole year. This has the benefits of not only reaching the local market, as in the case of the newspaper, but also the region, country or even worldwide market. Because of the personal interaction an online prospect has, the online marketing networker will get far more attention than through other forms of media.

Due to the high tech view of the internet, many people feel very uneasy about using it. However, the technological side of the internet is not the main issue here. For online marketing networkers the main issue is that it provides a personalised atmosphere for your prospects, allowing you to build close one-on-one relationships with many people.

To do online marketing effectively, the internet requires a unique set of rules and regulations. Online consumers actively seek out information, unlike conventional advertising where a message is sent to a target market and the recipient of this information then chooses to act or ignore the information. It must be understood though that internet marketing is not a get rich quick scheme. Success is reliant on gaining a full understanding of the concept as well as the hard work involved the need for attention to detail and the constant promotional activity required to make it work. You do not need to worry about fancy graphics to be successful; it is about providing valuable, quality information specific to the industry, presenting a professional marketing image and having a reliable hosting service so that the information you provide is fast and easy to download.

A different approach is required by the online marketing networker in the development of their website. Here a re 4 tips to help in this process:

1:- Including quality, active copy when building your website. The only aim of this is to obtain mare leads, make more sales and to increase profitability. The use of good, fine graphics and scripts, although not essential, will make your site richer and more appealing to your visitors.

2:- The use of powerful and proven marketing strategies and techniques will allow your website to recognise excellent results and also at the same time cutting your online marketing costs.

3:- Transform your online marketing network website into a lucrative money making vehicle by constantly improving and adjusting it.

4:- Online marketing exposure can be increased by using customised and up to date marketing campaigns. This will help secure consistently high results from your sales and marketing efforts.

The online marketing networker needs to be constantly looking at what they are doing and tweaking their campaigns in an effort to remain visible and be seen to be a market expert.

Are You Ready For Home Business Success With Your Online Marketing Business?

By   March 5, 2015

I’m sure like many others you might be wondering whether or not you’ll be able to develop a six figure income from your MLM or Online marketing opportunity. Whether you’ll be able to make the kind of money that you so richly deserve, that will allow you to do all those things that you have been dreaming about for so long.

You might have tried a number of so called get-rich-quick schemes, and maybe some legitimate ones that have promised so much, yet have delivered so little. Yet you know deep down that there is no such thing as a “free lunch” where you’re being ask to just join a program, you don’t have to do anything for the money to start rolling in. How long are they going to continue insulting your intelligence?

The truth of the matter is that anyone can make money from their online business. Remember, “You can make as much money as you want, if you know how to market effectively.” If you make the commitment to acquire the skills necessary you can make as much money as you want.

That being said, how many of these people going into new businesses, especially on the internet know how to market effectively?

Based on my experience in Internet marketing and with all the hype and misleading information out there, it would seem that every second person online is a success story. There are so many so called teachers and top income earners online that could sometimes make you feel very inadequate, seeing as if you are the only one not making any money. But is this a true picture of what’s going on?

While there are many people making some serious income online – that’s just a small percentage of the millions who are trying to make it.

What I see is that most of the people who start an online business don’t have a clue about marketing. They are given a website and told to get traffic to that website in order to make sales. When they fail to make sales they give up and blame the system.

Online marketing probably offers the most powerful opportunity to make money. You can develop some serious income over time, but you need to get the basics right. Getting into it without a plan could get you frustrated and feeling as if you’re going around in circles.

These are 10 tips and ideas that I’ve found to be very helpful in my quest for online success:

1. Be very sure in your mind that this is something that you want to do. If you’re not sure about this don’t even start.

2. Make a decision to do whatever it takes to get the job done. There are going to be difficult times.

*Although things are getting more easier, because of all the information that you’ll be bombarded with daily you’re going to feel overwhelmed, and if you’re not 100% sure about your decision to do this you might quit.

3. Do your research – find out where your strength lies… whether it be affiliate marketing (easiest way to start), or you would like to get your own website and start developing your own products.

4. Check out the true top income earners who have been around for some time and find out what they’re doing. Get familiar with their programs, especially the ones that resonates with your heart.

5. Find some methods of driving traffic that is effective and learn everything you can about them.

*There are many ways of generating traffic; however, don’t get caught up into trying to do all of them at once. Start with a few and make them work for you – then you can add-on others as you get more proficient.

6 Join a system that has been tried and proven over the years and is still producing success stories.

7. Stay clear of the “charismatic gurus” whose only purpose is to take your money and run.

*Remember the old saying, “Its not all that glitters is gold.” Many of them pretend to have your interest at heart, but they have something else in mind.

8. Stay clear of high ticket programs – until you have mastered the basics of online marketing.

*The heavy hitters in these programs try to make it look so easy; however, don’t get caught napping.

9. Make a concerted effort to learn all you can about this fascinating industry. “Knowledge is power.”

10. Never ever quit. Remember, “Quitters never win and winners never quit.”

Creating home business success from your online marketing business can be a very interesting and challenging experience. It can also be the most rewarding field you’ve ever ventured into… and if done right can provide long term profitability and security for you and your family.

On a final note make a conscious effort to do personal development courses. As Jim Rohn says, “Income seldom exceeds personal development. What you become, directly influences what you get.”

Online Marketing Agency Business Offers

By   March 4, 2015

An online marketing agency business offers services to Internet marketers that will aid them in getting a functioning website as well as traffic to that website. It utilises diverse tools, extensive expertise, and cutting-edge methods to design compelling and functional sites that are result-oriented. Some of the services offered by them include: affiliate marketing scheme, pay per click advertising and search engine optimisation.

Search engine optimisation is a vital method for securing site visits from potential customers and improving user satisfaction among regular visitors. A marketing agency employs Keyword Marketing Analysis, Search Engine Prominence Analysis, Search Engine Visibility and Technical Analysis and Inbound Link Building Review for SEO. These help to assess competition for SEO, the keywords that will drive the best results, and also identify how the design, content, and underlying publishing technology can get better page ranks. The agency works with the online environment of the client to develop a link-building strategy as the inbound links are a key in sustaining excellent results with Google, Yahoo, and MSN.

Pay-per-click advertising method used by the agency helps the website appear on the first page of results for every applicable keyword search on all major search engines. The marketing agency can assess the client’s competition for each applicable keyword, and determine where the best ROI can be generated. It can also manage bidding and budgets for the PPC campaigns, leveraging their expertise to improve the ROI of the client.

E-mail marketing is another potential tool employed by these agencies. This can be done using variety of tools, including database segmentation, personalization, opt in, timing, and forwarding. The email marketing tools can be used for a variety of purposes including newsletters, request for call to action, email offers, announcements, reminders etc. The effectiveness of these email marketing campaigns can easily be gauged to improve results and make every email marketing tactic a success.

All in all, an online marketing agency helps in online performance optimization for its clients that helps them reach their goals in an organised and measurable way.